Did you see the iPhone4S landing page? What’s happening? Since when did Apple list the features and specs on the landing page?
What happened to…
iPhone : This changes everything.
IPhone : This changes everything, all over again.
and why now…
Iphone : Dual-core A5 chips. All new 8MP mumbo jumbo…
Simon Sinek in a TEDx talk spoke about how most companies start with the What, then the How, and finish with the Why (if they know their why.)
If Dell were to speak, I’d say they’d sound like this:
We make great computers (what). They use the 2nd gen i7 processors, up to 16GB memory, 2TB hard drive, and up to AMD Radeon HD 6870 graphics (how.) Wanna buy one? (why N/A.)
If Apple were to speak starting with the what they’d sound like this according to Simon, and I’m quoting:
“We make great computers. They’re beautifully designed, simple to use, and user friendly. Wanna buy one?” Emm. Not really.
Simon also shares the way Apple actually speaks, starting with the why, and I’m quoting:
“Everything we do, we believe in challenging the status quo. We believe in thinking differently (why.) The way we challenge the status quo is by making out products beautifully designed, simple to use, and user friendly (how.) We just happen to make great computers (what.) Wanna buy one?” Hell yeah!
Does the iPhone Ad look more to you like this Dell Ad? Or is it just me?
I miss you already steve.