how religions are the same as Apple, Nike, and the like…

WARNING: if you are a highly religious person, this will be offensive to you. these are my personal notes, and i’m only sharing them as part of sharing all my notes with the world. please do not read. if you choose to read, then you also choose to respect my thoughts. you have been warned.


for you to understand how Apple, Nike, and the like are like religions, i have to explain religions first:

native spiritual music from all cultures is called spiritual music.

religious civilizations don’t have spiritual music and chants. they have left-brained religious hymns and prayers that talk of fear, guilt, repentance, and similar fear-oriented thoughts.

natives (american indians, aboriginal australians, etc.) all had spiritual music that graced the environment they lived in. they didn’t want more, they were content and happy. they weren’t afraid of punishment and hell. they were connected with the energies around them. they charged and boosted their energies through these spiritual chants. they connected with everything around them and replenished all their energies. and this made them highly satisfied and content.

when the religious capitalists invaded these spiritual peoples, they convinced them that now they need salvation, they planted fear in their hearts. religion made all their actions fear driven. religion told them that their ways of doing things are wrong, and that they need the church to communicate with someone called “god”. and if they don’t do that, they will burn in hell. religion broke all connection these peoples had with all energies around them, and forced them to connect with god through its religious franchised establishments.

and these poor peoples didn’t know that the connection these capitalists are preaching is a fake one. no one can connect with anything through a church or a religion.

and the results to this are catastrophic: these peoples, instead of getting their energies and fulfillment from “Gaia”, they’re constantly in fear, trying to connect with “god” through a non-transmitter (the church and religion). so they feel an emptiness inside. a emptiness that their spirituality once filled, which this new non-transmitter cannot replace.

so they end up unsatisfied, and start looking for this satisfaction from material things. they start wanting more of everything. they start eating more, buying more, getting more. they go into these emotional cravings. they’re looking for something they lost, and since they weren’t explicitly aware of the connections, energies, and the spirituality that was their culture, they completely have no idea what they lost. 

now here’s the big bummer: the church is preaching austerity, chastity, and denial of material goods. so every time they try to compensate for their cravings because of their missing energies, so they over-indulge in material things and they feel guilty. this leads to more fear, and more cravings, and naturally more over-indulgence. which in turn leads to more guilt, etc. and the endless cycle continues.

it’s an exponential spiral that drives them deeper down the darkest hole ever created by capitalists.

apple, nike, and the likes do the same thing. they release new products, and plant fear in our hearts. fear of being less appreciated, fear of being ridiculed, fear or having something less performing, less beautiful, less “a-la-mode”. and thus we fall into the endless exponential spiral of constant upgrades for things that we don’t need.

whether these capitalists know it or not, they are disciples of the greatest capitalist and franchised establishments of them all: religions. capitalists take advantage of the unquenchable thirst that a non-transmitting connection causes. and us people, unable to connect to earth and the energies around us, we unknowingly look elsewhere to quench our thirsts for real essence in life. and Apple capitalizes on this thirst. Apple needs religion. Religion doesn’t need apple, religion is the mother of capitalism.

i believe the solution lies in us realizing that the connection religion is selling to us, is like a product that fools you into believing that it works as advertised, and never actually works as advertised. and it’s the kind of product that doesn’t come with any type of warrantee either.

once we realize this, we’ll start “flocking” back into spirituality. a connection that doesn’t happen in the head, and especially not in the left brain. spirituality is a connection that just is; naturally. no thinking or studying involved. and especially, no rules. it’s our natural way of being.

update 1: please read the comments for rebuttals, and deeper insights.

update 2: when i say religion, of course i mean to say the religious establishments. those establishments that invade, conquer, and convert. i don’t mean to encompass the religious practices that are highly spiritual.

your, will.

twitter: @williamchoukeir

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14 Responses to how religions are the same as Apple, Nike, and the like…

  1. Anonymous says:

    I love this. My thoughts exactly. Thanks for sharing…a breath of fresh air to read something like this in a country that is so centered around religion and politics.

  2. Anonymous says:

    natalie: thank you, wow. to have someone read this, and just simply… agree. amazing! it means a lot to me.this post has been viewed 835 times and counting. and it’s still without comments (before yours.) makes me think. are people afraid to comment on such a sensitive issue? or could it something else?

  3. nayla says:

    well, i chose to read and respect your thoughts, but can???t actually agree.thanks for sharing though 🙂 i like your analysis and critique!

  4. Lina Abou Reslan says:

    nice piece, beautiful idea of sharing your notes and spreading your energies, even more, in this new media..abt this article, i totally agree too..what i find shocking and totally not making the least bit of sense is how religions sell to us the idea that what matters, the goal of our being here is to be ‘saved.’ i mean seriously how can the goal of humanity be such a self-centered vain thing? how selfish is this idea: that we exist and everything we do and how we respond to what’s around us has one purpose: to get myself saved.. religions , by nature of the package they come in basically teach us to shut off our connection with the worlds, and ignore that we’re part of much more complex networks and that that’s we have shared ‘higher aims’ .. and THEN they teach us to shut out our own bodies becoz we shouldn’t be ‘materialistic’ in this life (but we’ll have plenty of it later- ever noticed how in many religions heaven is basically a place where we can get all that we’re not supposed to have in life!! i smell hypocrisy :P) so as you said, we’re stuck somewhere not inside and not outside, just unaware..our eyes closed with superficial blissful ignorance..while spirituality like you beautifully articulated is just all of its awareness and freshness of continuity..

  5. Anonymous says:

    nayla: thank you for your inspiring reply. we need more people like you in this world — people who can read, respect, and disagree. chapeau bas.

  6. Lina Abou Reslan says:

    maybe i should try to be more positive or neutral here..its not about religions being right or wrong.. its just about giving ourselves the space to question, to be aware and not taking things for granted.. by letting ourselves be, sensing thinking questioning feeling we will be able to see much more value in everything around us, whether in a religious book or the words of a 3-year-old..

  7. Anonymous says:

    lina: i so identify with what you wrote, and it touches me in ways that i can’t express. thank you for taking the time join the sharing and contributing to the beautiful energies going around :-)your second comment is even better because it’s just exactly rephrases something i just wrote on another blog, here it is below:"… although i share your thoughts, my perception is different. i somewhat have developed some time of awareness that prevents me from seeing the damaging things, and finding beauty in whatever i’m surrounded with. sounds poetic. it’s not. it’s a fact of my life that i have to live with. everyday people ask questions like: "didn’t you notice how he was treating you" or "did you see how ugly that thing was?". no actually i didn’t. i don’t. i’m captivated, and admire a lot of things, that i miss out on the "not-so-captivating".and maybe that’s why i don’t feel disgust…"

  8. Lina Abou Reslan says:

    wow yeah!i totally identify with that..i find it kinda funny that people choose to re-, re- and re-present again negative things, making them sound worse and worse often missing out on simple great things 🙂 i mean its past. who cares:)? i call it drama. we like to dramatize. its an excuse for us to disinvolve ourselves, talk about something as if its totally outside ourselves and ignore our response-ability towards it!

  9. Anonymous says:

    Reading this lovely article from my iPad makes me feel guilty! come on! You gotta love Apple. And NIKE is soooooo stylish…. :)On a serious note, religion is man-made (luckily not woman made 🙂 ), and like any man-made institution, it has its flaws… Our role in this is to use our left brain, analyze, rationalize, and decide for ourselves, if we want to live here and now, or for the next one (as if…). Then turn to our natural way of being (or whatever is left of it, after intensive religious, educational, social brainwashing…) and just be… And just feel… Not easy I would say… But definitely do- able by some people…

  10. Anonymous says:

    <html><body bgcolor="#FFFFFF"><div>Lina: we have to connect more often. the explosion could change the world :-)</div><div><br></div><div>patsy: what would I do without you? the world needs people like you to bring us back down to earth and remind us that the dreamy state I live in, does actually require hard work. and some people find it harder to do the effort than others.</div> <div><br></div><div>I got to the state of awareness that I'm in, as a result of long years of suffering and crying. and after that phase has passed, I really do forget that these were the hardest years of my life; and that they did shape the being I am today.</div> <div><br></div><div><span class="Apple-style-span" style="-webkit-tap-highlight-color: rgba(26, 26, 26, 0.292969); -webkit-composition-fill-color: rgba(175, 192, 227, 0.230469); -webkit-composition-frame-color: rgba(77, 128, 180, 0.230469);">maybe the beautiful thing we could take from this realization that I had just now, is this: after the painful effort we need to do to break free of the chains that bind us, we will actually forget the pain that actually got us to this new state of being.</span></div> <div></div><blockquote type="cite"><div> <div style="width: 600px; font-size: 12px; font-family: Arial, Helvetica, sans-serif; line-height: 18px;" class="PosterousEmail"></div></div></body></html>

  11. Anonymous says:

    Will. I guess it was the fact that *someone* needed to initialize the comments for the thread to start!! haha… thanks for all your comments and for taking the time to read my blog. Yes, I was in fact talking about your blog…many of them are very thought provoking, which is what I need right now here in Lebanon. You’re attitude is probably something that differs from you. Disgust…could be an appropriate word, unfortunately. And much of this disgust has grown since I have been here. It’s nothing that I truly like to feel at all. I’m not benefiting myself at all by being in a new country when I am feeling disgust. I figure with time I will stop comparing my culture with this new one and start accepting it for what it is…with due time, I hope. Can you elaborate on what you mean when you say "I somewhat have developed some time of awareness that prevents me from seeing the damaging things and finding beauty in whatever…" I think the last paragraph you wrote to me is very powerful but would like to know more about it. Especially knowing that here many people do the complete opposite –bickering, talking about others, judgments, blah blah–am I right or am I somehow surrounded with the wrong people? I try to stick to my values as much as I can. I have been reading a book, that I am trying to take more time for "The Yoga Sutras of Patanjali" –my way of trying to become more spiritual and more in tune with myself without being bothered with things that aren’t real. Which sort of goes back to your blog…I believe that being spiritual or being religious…they are both selfish acts. I think what differs is that "spirituality" is all about your self, and anyone who practices can admittedly tell you that is requires complete selfishness to be selfless (ironic :)) but anyone who is religious and part of the church or part of a certain denomination cannot tell you that. They will deny this selfishness through and through–to be honest with you, if no one had any problems and life was all sweet and dandy, do you think any of this spirituality/religion/whatever else would even exist? Again, my opinion!!! Maybe as you read through my blogs more, and if I share enough you might understand why I am so bitter and disgusted with religion. Anyways, coming back to seeing the brighter things in this world…I always try to step outside of my attitudes and my actions and try to evaluate the way I am thinking: is this or me or am I being influenced by others? Sorry if my response was sorta all over the map. I am kinda chaotic like that sometimes!NataliePS – You are right about the boring part. 😛 It seems that you are very very perceptive…..have you heard this before? By the way, you really have a way with words…

  12. Anonymous says:

    thank you natalie for initializing the conversation ;-)i believe you put it in a beautiful way & i totally agree: "I believe that being spiritual or being religious…they are both selfish acts…"and when you’re spiritual, being selfish isn’t a bad thing at all. because everything you do to please yourself, creates joy in others, and pleases them too. when i comment on your post, i do it to please myself, and by doing that, you enjoy it as well. that’s the beauty of it. exactly like the note i posted today: for noticing my perception. it’s actually very specific perception to specific issues 🙂 a lot of things go unnoticed by my radar 🙂 and no, i didn’t hear that anywhere. i just thought about it/ wrote it in the comment for the first time. thank you for all the interaction that’s happening between us.regarding this: "I somewhat have developed some type (i mistyped and wrote time instead of type) of awareness that prevents me from seeing the damaging things and finding beauty in whatever…" and i believe that this comes naturally with being more connected, more spiritual, more receptive to energies, etc. unfortunately, i cannot prescribe a way to do this. it is actually a result of everything i do. of everything i am. i could even open one of those bullshit websites that try to sell you a course to make millions online in a week, and actually not notice all the salesy stuff, and i would actually take away the real value and knowledge embedded in it.i once made a mistake of sharing such a site with my friends, naively thinking that they’d see the valuable lessons in it. the title of the website was: "stop working like a dog". of course no one understood why i sent them a disgusting website, and they all gave me a hard time :-)love you nat.will

  13. b.a. says:

    could not agree with you more!

  14. Anonymous says:

    <html><head></head><body style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space; "><div>thanks b.a. :-)</div><br><div><div></div></div></body></html>

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